The purpose is not marketing, she asserts. Asha believes that songs have become more light and rhythmic now with music reduced to a great extent. "Repetitiveness is not there," she says. "Honestly speaking, for me the songs are not different. They are same. Whether itís Janam Samjha Karo or any other song. The only difference is that now we are visible on TV screen. We are actually participating in it."
What is the reason for blindly copying or imitating western tunes in Hindi songs? "Chori Kar Rahe Hain Isliye Kyonki Logon Ko Kuch Naya Nahi Sujh Raha Hai (People want to make their songs popular, that is why they are singing tunes from the West). Earlier, people did not have much idea about English songs, so you could get away with it. Now, everyone listens to English songs. To Ab Chori Karenge To Pakde Jayenge."